At our core, we’re hair scientists & people obsessed with hair. We continuously evolve our formulations to create the best and most innovative hair care products out there. We’ve been working for years on achieving a more balanced pH in all our products, and we actually discovered an alternative preservative system that does just that while helping hair be its best—softer, shinier and less prone to frizz.
Basically, we’ve switched up our formulas to improve hair care results and also removed an ingredient some consumers have questions about.
At OGX, our mission has always been to create the best and most innovative products that give you the results you want. It’s a constant and ongoing process but you’re always at the front of our minds and you always help fuel our progress, so thank you for your feedback and input. We look forward to more trailblazing originality in beauty—together!
Why are you making these formulation changes now?
Although we’re talking about it more now, we’ve been working for years on achieving a more balanced pH in all our products to improve results for your hair. We actually haven’t launched any new hair products with DMDM Hydantoin in the last several years.
After listening to the feedback we’ve been getting from you about this ingredient more recently, we decided to accelerate our plans to launch our new innovative formulations in all our haircare products by September 2021.
Does DMDM Hydantoin cause hair loss or scalp irritation?
Your health is our top priority, and we want you to have a great experience with our products. While our products should never cause hair loss, we also recognize that your health is extremely personal. As with any product, very small percentage of people may have a hypersensitive allergy to a specific ingredient, which is why we always include a list of ingredients used on our products’ label.
Then why are some people concerned about DMDM Hydantoin?
People always want the products they buy to have the most innovative ingredients that work for them. We embrace that, and it’s why we are constantly listening to your feedback and evolving to create the best products that give you the results you want.
How does OGX ensure its products are safe and effective?
We use the highest standards when creating our formulations. We carefully select our ingredients, each of which must clear our rigorous safety assessment and meet industry standards. To learn more, please visit our Safety & Care Commitment at https://safetyandcarecommitment.com/.
What are you replacing DMDM with?
We’re replacing DMDM Hydantoin in our products with Sodium Benzoate, a preservative commonly used in food and that is naturally found in cinnamon.
In seeking to create haircare products with more balanced pH over the last several years, we’ve found that by lowering the pH, it helps the hair cuticle to lay flat, which in turn helps hair be its best—softer, shinier, and less prone to frizz.
When will the new formulations be available?
We haven’t launched any new haircare products with DMDM Hydantoin in the last several years, so you may already be enjoying the benefits of these evolved formulas. We’re working with our manufacturing partners to ensure the evolved formulas for the existing products reach shelves near you soon.
We can’t wait to share more about the benefits these new products bring and are planning new ways to help you see behind the curtain and better understand the science and ingredients that make our products so unique.